Hire Middlename

Grow without compromise. Brand without ego.

Schedule a Napkin Chat
All great ideas start on a napkin.
Let's rough out what's going on with your brand and find your next move.
Schedule a Napkin Chat
All great ideas start on a napkin.
Let's rough out what's going on with your brand and find your next move.

When to Start the Process

I Have a Fresh Business to Launch
  • I need an identity and all the things that come with it.
  • I need to communicate my idea to raise money.
  • I don’t know where to start with my marketing plan.
My Current Marketing Isn’t Working
  • I'm spending time and money on marketing but not seeing results.
  • My competitors are doing better and I can see it.
  • I know my marketing looks subpar compared to what's out there.
I Have to Change My Brand Name
  • My name confuses customers and sends the wrong message.
  • I need to change my name for legal reasons.
  • My current name doesn’t fit what my business does anymore.
There are Opportunities Out There I’m Missing Out On
  • My business is awesome. But no one can tell by looking at it.
  • I’m launching a new product soon. I need a facelift so it can succeed.
  • My current identity is sending the wrong message.