Thinking

What's more valuable: the plan or the execution? That depends on the amount of risk involved. If you are actively working to reach the ambitious goals you've set for your business, you are taking a big risk. Brand Strategy is the plan that turns business strategy into a brand.

If you have a business, product, or service that anyone knows about, whether you are being intentional about it or not, you are already branding. But is that branding helping you grow your business? It starts with understanding what branding is.

There is a simple answer to "What is a brand?" and why it matters. Knowing what a brand truly is helps you understand the goal behind every brand-building activity. There's your Business. There's the act of Branding. And there's your Brand.